In 2022, a small group of us started training together in a friend's basement. At the time, we were simply a group of friends who wanted to push ourselves, get stronger, and become better at whatever we put our minds to.
Four years later, four of that original group form the core StraightUp Team.
A lot has changed since those early days in the basement. We've grown in strength, in discipline, and in our understanding of what it means to show up for one another. We still train together today—not just physically, but in every aspect of our lives. We challenge each other, hold each other accountable, and continually look for ways to grow.
StraightUp has become another part of that journey.
We're building this company together while continuing to build ourselves. We believe that the character it takes to become a better athlete, teammate, parent, spouse, and friend is the same character that makes us better at serving our customers and our community.
It's pretty special to look back at where we started—in a friend's basement—and see where that journey has taken us.
And we're still just getting started.
